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NEWSLETTER
Top 10 Real Estate Marketing
Things to Know
​
January 2025
1. Return on Investment – The Association of National Advertisers reported an average
ROI of 112% for direct mail (specifically letters in envelopes.) This was the highest return
among all types of direct response media. *
2. You Are the Product - While real estate is what you are selling, it isn’t your product.
Your product is YOU and the value of your service and expertise. Use your listings and sales
to advance you as a brand.
3. Why Are You the Best Choice? – The goal is articulating your competitive
advantages in interesting and concise ways. We’ll make that clear in your marketing.
4. Differentiate – Be memorable and unique. Gone are the days where generic company
branding and offering a “complementary opinion of value” will generate responses.
5. Digital Integration – Connecting your digital content to your direct marketing is the
future. QR codes connected to web resources immediately sets you apart and raises your
professional image.
6. Multi-Channel Marketing – 82% of businesses surveyed pair email with their direct
marketing campaigns (per ANA report.) We currently provide collaborative email design
support with all direct mail campaigns. *
7. Adjust Your Core Market – High-Probability Marketing involves fine tuning your
target database toward who is actively buying and selling. This can change frequently and
should be an integral part of your strategy.
8. Repetition – This is the heart of direct marketing success. Mailing 10x to a core market of
1,000 owners will be far more successful than a single mailing to 10,000.
9. Postage Rates – There are no postage rate increases scheduled for 2025 (as of 1/2025.)
10. Affordability – You can send 500 postcards for as little as $395/month or 1,000 for
$670/month. Letters/flyers in #10 envelopes start at $625 for 500.
Maximum Marketing is committed to improving your direct marketing in 2025. Contact me
today to discuss. *Click here for sources.